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In the vibrant landscape of music and motivation, one name stands out like a beacon of inspiration – Sibongiseni Nqoba Ncube, better known as Bobo Sway. At just 26 years old, this luminary from Kenilworth, South of Johannesburg, has become a force to be reckoned with, seamlessly blending the realms of rap, hip-hop, entrepreneurship, and motivational speaking.
Bobo Sway's musical journey began at the tender age of 14, when he transformed his life experiences into lyrical narratives. Fueled by the encouragement of friends and inspired by the likes of Nas and Wiz Khalifa, he embarked on a path that would shape his distinctive style.
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Immersing himself in high school cyphers, Sway used these platforms to carve a name for himself. The dedication paid off with the release of his debut mixtape, "Rookie Season," on April 5, 2020. Initially available on platforms like Audiomack, SoundCloud, and YouTube, the mixtape later expanded its reach to DSPs such as Apple Music, Spotify, and YouTube Music on December 28, 2020.
The success of "Rookie Season" paved the way for the release of his second project, "Feed The Streets," on April 5, 2022. This collaborative EP, featuring international artists from Puerto Rico and the United States, solidified Bobo Sway's global presence. Available on various music stores, Audiomack, and SoundCloud, the project expanded his footprint even further.
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"Rookie Season" earned a well-deserved nomination for "Mixtape of the Year" at the 011 City Awards 2021, securing a top position in both Johannesburg and nationally. Sway's relentless pursuit of excellence is not confined to his music; he graduated from Boston Media House in 2019 with a diploma in media practices, majoring in radio broadcasting. Furthering his education at Regenesys Business School, he earned a Higher Certificate in Business Management in 2019.
In the entrepreneurial realm, Bobo Sway is a trailblazer. As the founder and co-founder of "Sways Trading Enterprise," a start-up SME specializing in various products, he showcases a business acumen that matches his artistic prowess.
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Bobo Sway's music resonates globally, featured on renowned radio stations such as YFM, The Urban Culture (TUC) Radio, Touch HD, BMH Radio, New Vision Radio, Hillbrow FM, Massiv Metro, and ONELOVECT Radio in Bridgeport, Connecticut (USA). His impact extends beyond music, with a TV interview on ETV's The Morning Show and motivational videos that embody his energetic and youthful approach to empowering people of all races.
Bobo Sway has shared stages with industry heavy weights like Frost (Canada), Internatioanl sensation Saudi, multi award winning rap mogul Emtee, and a plethora of other talented artists, Bobo Sway envisions a future where his influence will transcend boundaries, establishing a global dominance in the New Age Hip-Hop scene. As we witness the ascent of Bobo Sway, we embrace not only an artist but an inspirational beacon for the youth, proving that dedication, consistency, and unwavering commitment can pave the way to extraordinary success.
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"As the world tunes in to the magnetic sounds of Bobo Sway, one can't help but wonder: Is he the next biggest sensation in South African Hip Hop? With every beat and lyric, he's certainly making a compelling case for the title. Watch this space as Bobo Sway continues to redefine the future of music."
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